What I mean by Ready, Set, Run is “Sexy Confidence”. You really can’t go wrong with sexy confidence. If you haven’t noticed, the world has gone full-on Lady Boss, and we’re 100% on board. Smart female go-getters, who are climbing the ladder one giant step at a time? Yes, please!
I’m always inspired by the women around me. The way I see women step up, take charge, and take ahold of their dreams has been a constant support to me. These women are my muse. You are my motivation, the fuel for my drive. Without you, I would have no one to inspire through my designs, through my clothing.
As an entrepreneur with a fondness for fashion, I wanted to combine elements of femininity, colour, personality, and strength, and I certainly did. The ideas behind Shape Brazil were born from both inspiration around me and by my every trip to Brazil. I immediately fell in love with the colour around me, the culture that presented itself so clearly. I craved that in my day to day life. It was so inspiring and so passionate. I aspired to be more like Brazilian designers and to not be afraid to put that colour and passion into my clothing designs, to truly be myself, and allow other women to do the same.
To be honest, there’s just something about looking good when you work out. When you look good, you feel good. When you feel good, you put 100% more effort into what you’re doing. When you’re confident you will begin to inspire others around you. Soon, that sexy confidence is spreading, and you’re its source.
From there you create a cycle. Ready, Set, Run.
Why hide behind a frumpy t-shirt and a pair of baggy gym shorts? Why can’t fitness be functional, fashionable and sexy? Let me take you back to that Sexy Confidence, let me remind you of why you’re here. I want to spread that self-confidence to women across the world.
I know the current trends, but you’re more than a trend. Yes, I’ve seen the words “Lady Boss” printed on everything from mugs to shirts. #LadyBoss is unescapable, and it is inspiring women across the world. Inspiring them to join a movement. Encouraging them to stand together, to be a system of support for one another.
Ladies, trust me when I say you don’t need “Lady Boss” printed on these clothes, they’ll scream the term every time you move. From a bikini to a jumpsuit, let yourself be inspired by Shape Brazil. Let yourself be free to show who you really are, to let out your inner Lady Boss.
So, it’s time to take the leap. There’s no better moment for you to be inspired. Don’t feel afraid or ashamed to embrace your colour. To show your Lady Boss off to the world. And most importantly, never let anything stop you from fueling yourself with passion.